THIS IS WHAT I DO
Brand Strategy
Category Design
Name Creation
Brand Activation
THIS IS WHAT I BELIEVE
Building a robust brand strategy goes beyond figuring out who you are, where you’re headed and why your offering is unique. The ultimate test is in understanding what drives the audience connection – the “why-should-l-care” factor. A brand has to engage with people on an emotional level in order to thrive.
WHAT CLIENTS SAY
Rob Cohen, CEO & Founder, Vizio
“Dave’s analytical brain, insight and creativity are a rare blend, and he successfully led us over the finish line on a series of branding, naming, and category development projects. I would select him again in a heartbeat.”
Yoav Levy, Co-Founder & CEO, Evigence Sensors
“Dave helps reveal and understand the essence of the brand quickly and translates thoughts and ideas into an actionable brand strategy platform. Working with Dave was both effective and a great pleasure. Highly recommended!”
Assa Drori, Head of Corporate Finance, Okoora
“Dave’s help was indispensable in the months leading to our product launch, not only directing the brand strategy, but overseeing its actual implementation. All this with a cheerful creative spirit, skilful efficiency and tact. The category design process Dave guided us through was instrumental in repositioning our product within the marketplace and proved crucial for its success. It’s safe to say that Okoora wouldn’t be Okoora without Dave.
Richard Klapholz, CEO, Rivulis Irrigation
“Dave invented who we are today: Rivulis (rivulis.com). In 2018, we merged with one of our largest competitors and needed a new strategic brand messaging platform, including a new tag line for the merged company. It’s all a result of Dave’s work, with a very broad audience and wide participation inside and outside of our company.”
Illy Gruber, VP Marketing, Percepto
“When Percepto set out to find a name for our new line of drones, Dave was the clear choice. He not only carried out the name creation process in a creative and professional manner, but also managed strategizing and getting management buy-ins.”
Rob Cohen, CEO & Founder, Vizio
“Dave’s analytical brain, insight and creativity are a rare blend, and he successfully led us over the finish line on a series of branding, naming, and category development projects. I would select him again in a heartbeat.”
Yoav Levy, Co-Founder & CEO, Evigence Sensors
“Dave helps reveal and understand the essence of the brand quickly and translates thoughts and ideas into an actionable brand strategy platform. Working with Dave was both effective and a great pleasure. Highly recommended!”
Assa Drori, Head of Corporate Finance, Okoora
“Dave’s help was indispensable in the months leading to our product launch, not only directing the brand strategy, but overseeing its actual implementation. All this with a cheerful creative spirit, skilful efficiency and tact. The category design process Dave guided us through was instrumental in repositioning our product within the marketplace and proved crucial for its success. It’s safe to say that Okoora wouldn’t be Okoora without Dave.
Richard Klapholz, CEO, Rivulis Irrigation
“Dave invented who we are today: Rivulis (rivulis.com). In 2018, we merged with one of our largest competitors and needed a new strategic brand messaging platform, including a new tag line for the merged company. It’s all a result of Dave’s work, with a very broad audience and wide participation inside and outside of our company.”
Illy Gruber, VP Marketing, Percepto
“When Percepto set out to find a name for our new line of drones, Dave was the clear choice. He not only carried out the name creation process in a creative and professional manner, but also managed strategizing and getting management buy-ins.”
WORK
Foodtech
B2B Tech
Energy Tech
Electronics Manufacturing
Fintech &
Financial Services
Micro-Irrigation
& Agtech
Cosmetics
Non Profit
CLIENTS