This is me

  • 25 years of leading successful brand strategy projects for start-ups and well-established companies
  • Serving a wide variety of sectors, including B2B tech, foodtech and fintech; smart energy, conventional industry and agriculture; cosmetics and FMCG; and legal and financial services
  • Name creation for dozens of companies and products that are trademarked all over the world

This is how I work

Brand strategy is a collaborative effort. Its essence is in the meeting room and in the field, waiting to be uncovered among the pauses and exclamation points that mark the conversations between colleagues, partners and customers.

To achieve its realization, I pursue an inclusive approach to brand discovery that takes multiple stakeholders into account.

I believe that a brand that draws on the collective insights, feelings, and experiences of all who encounter it, is a brand that breeds enthusiastic ambassadors.

I am here to facilitate the journey and make creative sense of its outcome. That’s why the strategic services I provide are direct, personal, and hands-on.

I look forward to working with you in the creation of a brand that will drive your enterprise confidently forward.