NAME CREATION

Why is naming so crucial to the success of your brand?

Because you only get one chance to make a positive first impression.

The effect of being introduced to a brand name for the first time is much like the impression you want to generate when going out on a first date:

  • Give a hint of your emotional and intellectual makeup, but don’t give too much away (a good name is informative, but also arouses curiosity)
  • Convey a strong sense of personality (all good company and product names have one)
  • Be on your best behavior (a good name never risks offending anyone)
  • Dress your best (a good name lends itself to imaginative graphic design)
  • And above all, leave your date (the audience) with a desire for more

Looking for a compelling name for your company, product, or service?

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Name Quest

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How do you create a name for your company, product or service that is:

  • Distinctive
  • Engaging
  • Memorable
  • Available

Name Quest, by Dave Shamir, comes to the rescue of the entrepreneur, executive or marketing consultant facing this difficult challenge. It offers concrete tips and critical guidelines, examples from the Israeli and international consumer and hi-tech industries, as well as specific advice about trademark registration and securing domain names.