BRAND STRATEGY

Brand strategy is the blueprint for defining your essence and ensuring that it is emotionally engaging.

Successful brands – whatever field of activity or market segment they represent – have many qualities in common:

  • They articulate their heart & soul in straightforward and coherent messaging

  • They define a unique character and set of beliefs that make a case for their position in the marketplace

  • They make a distinct promise that creates the external expectations of their audience and inspires their employees to perform with focus and passion

  • They engage in dialog with multiple audiences while managing to speak in a unified voice

  • They tell a compelling story that expresses the essence and spirit of their core values and vision

The brand discovery process

Here’s what we’ll do together:

  • A series of dynamic, deep-dive workshops with all relevant stakeholder tiers within your company where you’ll engage with one another in answering the big questions that will define the essence of your new brand strategy
  • One-on-one conversations with the company’s executive team, industry thought leaders and select customers
  • Research into the competitive landscape to see how others position themselves from a branding perspective
  • I’m here to facilitate and navigate you through the intricacies and ups-and-downs of the brand discovery journey so that you arrive at a destination that you can safely call “home”

The brand strategy messaging platform

This is what I’ll deliver:

A document that serves as the primary resource and reference for all future expressions of the brand and includes:

  • A clear brand strategy that positions your company from the competitive landscape with clear differentiation
  • A detailed analysis of the from/to transitions the brand needs to undergo in order to build engaging relationships with all its target audiences
  • The creation of focused, standout messaging, including the brand’s mission, philosophy, vision, buzzwords, tone of voice and modes of verbal expression
  • The development of a unique brand story and tagline that reflect its essence and drive engagement

Are you ready to build an engaging brand strategy?

Let’s talk