Field:

Skincare

Overview:

For over 30 years, the industry-standard in responsibly sourcing Dead Sea ingredients for the research, development and manufacture of effective skincare products.

From the lowest point on earth, to the height of skincare

In rebranding Ahava, we sought to take the Dead Sea experience to the next level and distance ourselves from what had become a crowded playing field, filled with tired cliches about Cleopatra.

The result: a brand that celebrates the extraordinary natural ingredients that are totally unique to the region as seen through the eyes of the women and men who embrace it for its skin-healthy qualities.

This first-person brand voice was encapsulated through the leading message and tagline of the brand:

My skin reborn™

  • Recreates the sensation of bathing in the mineral-rich waters of the Dead Sea 

  • Creates the expectation of personal renewal and rejuvenation

  • Celebrates the essence of the brand mission in a manner that is consumer-focused and personal

A decade of ongoing brand implementation services, including:

  • Brand consulting services
  • Product packaging and leaflets
  • Corporate profiles and product brochures
  • Website content development
  • Texts for interior design of local and international branded boutiques
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