SolarEdge revolutionized the solar power industry by inventing a better way to collect and manage energy in photovoltaic (PV) systems in 2006. Today, the company is a global leader in creating smart energy products and solutions.
Brand Strategy
Brand Strategy
Architects of energy™
As the industry’s first provider of power conversion system electronics that addresses all classic constraints of PV optimization, SolarEdge is changing the energy market and accelerating the attainment of grid parity.
Our brand strategy efforts (2008) focused on the need to address all partners in a coherent voice, from panel manufacturers, to integrators and installers, to system owners.
The Architects of energy™ tagline I developed as part of an extensive brand strategy messaging platform spearheaded the company’s efforts to establish SolarEdge’s reputation as a premier designer of smart energy solutions in the photovoltaic (PV) space.
