A provider of advanced Wi-Fi chipsets, edge software and cloud technology, with a focus on smart homes, smart cities, smart buildings and smart industry.
Category Design
Category Design
The challenge: Designing a new Wi-Fi category
Celeno developed a breakthrough technology layer that sits on standard Wi-Fi chips and enables motion detection/event detection and analysis in home, business and industrial environments.
The technology ingeniously leverages the doppler effect (radar-based imaging) over Wi-Fi to see through walls and efficiently aggregate data without the need for additional cameras or sensors.
I was asked to help facilitate the creation of a new category name and supporting story that speaks to the pain points of service providers and announces a new value-add paradigm.
The outcome: Wi-Fi Doppler Imaging
Highlights the totally unique two-in-one combination of technologies
Suggests a paradigm that Wi-Fi providers didn’t imagine to be possible
Offers a realm of new revenue stream opportunities
